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Place Intelligence

Your place has a story.
Now it can speak.

BAUX is the voice layer for physical-world discovery. Bae gives your campus, museum, destination, or venue a voice visitors can simply talk to — and every conversation compounds into an intelligence asset you own.

Get a briefing How it works
"What should I see first?" "Where do locals actually eat?"
The BAUX app welcoming a visitor to UC Irvine — Bae is speaking
The cost of silence

Right now, someone is standing in your place with a question — and getting silence.

They won't fill out a form. They won't download your app. They'll ask out loud, get nothing back, and quietly downgrade their impression of the place you've spent years building.

A static wayfinding sign — the same answer for everyone, no follow-up questions

Static signage: one answer for everyone, and no way to ask a follow-up.

72%
of customers expect immediate service when they have a question.
~3 in 4
expect anyone they interact with to have full context — no repeating themselves.
1 bad visit
is all it takes — most customers will walk away after a single poor experience.

Source: Zendesk CX Trends 2024.

This is Bae

Not a chatbot. A local who happens to know everything.

Bae is the voice visitors meet — calm, specific, and scoped entirely to your place. Ask anything; get the answer someone who lives there would give.

Bae introducing the Asian American Museum at Great Park — tap the mic to interrupt

Voice-first

Built for speaking and listening, not typing into a widget. Conversation is the interface.

Multilingual

Every visitor is greeted in their own language — no menus, no translation apps.

Hands-free

Works while people are walking, carrying, wrangling kids — eyes up, hands busy.

Knows only your place

Answers come from your data — never the open internet. Your voice, your facts, your boundaries.

How it works

Live in weeks. Yours forever.

01

Bae learns your place

We train Bae on your curated material — maps, collections, programs, menus, history. No engineering lift on your side. Live in weeks, not quarters.

02

Visitors just ask

They talk to Bae the way they'd ask a knowledgeable friend — what to see, where to go, what's open. Every question is a moment of delight instead of a dead end.

03

You own the intelligence

What people ask, what they want, where they go, what's missing — every conversation flows back to you as a compounding asset. More visitors, richer intelligence, more value.

The BAUX home view — a place welcoming its visitor, events happening now, picks for you
The flywheel

The consumer isn't incidental. The consumer is the engine.

ExperienceVisitors talk to BaeDelightful, hands-free discovery drives real usage
DataUsage generates intelligenceWhat people ask, want, and can't find
AssetYou own what compoundsRicher intelligence funds a better experience

"Every conversation compounds into an asset you own."

Who it's for

Built for the places people actually go.

The difference

You've seen chatbots. This isn't one.

The difference your visitors feel in the first ten seconds.

Generic AI widget
Bae, by BAUX
Typed. Stuck on a webpage.
Voice-first. With visitors wherever they're standing.
Answers from the open internet — hedged, generic, sometimes wrong.
Only your data. Scoped to your place, in your voice.
The same reply for everyone.
Adapts to who's asking — language, context, moment.
Forgets everyone the second they leave.
Every conversation compounds into an intelligence asset you own.
Cohort closing for 2026

Give your place a voice — before someone else claims yours.

We onboard a limited number of partners per cohort so every launch gets our full attention. A briefing is 30 minutes — your place, your questions, a live conversation with Bae.

Partner briefing

Tell us about your place.

We'll reach back within two business days.
Private Beta · invitations rolling

Want to try Bae yourself?

The BAUX app lets you talk to the places you visit — ask questions, discover what's nearby, hands-free. The beta is invite-only; join the list and we'll send your invitation.

No spam. One email when your invite is ready.